/* =====================================================================
   Conexão de Valor — Ferramenta de ICP
   Identidade visual: laranja + preto quente sobre off-white.
   Troque os valores em :root para ajustar a marca.
   ===================================================================== */

:root {
  /* ---- Cores da marca ---- */
  --cv-orange:        #E8590C;   /* primária / CTA */
  --cv-orange-hover:  #CF4D08;
  --cv-orange-ink:    #B8420A;   /* texto laranja sobre fundo claro */
  --cv-orange-soft:   #FCE9DE;   /* tint de fundo (badges, destaques) */
  --cv-orange-border: #F3C7AE;

  --cv-ink:           #17150F;   /* preto quente — títulos e texto forte */
  --cv-body:          #4B453C;   /* texto corrido */
  --cv-muted:         #8A8175;   /* legendas, dicas */

  --cv-bg:            #FBF9F6;   /* fundo da página */
  --cv-surface:       #FFFFFF;   /* cards */
  --cv-surface-2:     #F4F1EB;   /* cards secundários / inputs */
  --cv-border:        #E7E2D9;   /* hairlines */
  --cv-border-strong: #D8D2C6;
  --cv-dot:           #E3DDD1;   /* pontilhado do fundo */

  --cv-success:       #1E7F4F;
  --cv-danger:        #C0392B;

  /* ---- Tipografia ---- */
  --cv-font-display: "Sora", "Segoe UI", system-ui, sans-serif;
  --cv-font-accent:  "Playfair Display", Georgia, "Times New Roman", serif;
  --cv-font-body:    "Lora", Georgia, "Times New Roman", serif;
  --cv-font-ui:      "Poppins", system-ui, -apple-system, sans-serif;

  /* ---- Medidas ---- */
  --cv-radius:      14px;
  --cv-radius-sm:   9px;
  --cv-radius-pill: 999px;
  --cv-maxw:        1080px;
  --cv-shadow:      0 1px 2px rgba(23,21,15,.04), 0 12px 32px -12px rgba(23,21,15,.12);
  --cv-shadow-sm:   0 1px 2px rgba(23,21,15,.05), 0 6px 16px -10px rgba(23,21,15,.12);
}

@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    --cv-orange:        #F26B1F;
    --cv-orange-hover:  #FF7D33;
    --cv-orange-ink:    #F8935A;
    --cv-orange-soft:   #2A1B10;
    --cv-orange-border: #4A2E18;

    --cv-ink:           #F4EFE6;
    --cv-body:          #CEC7BA;
    --cv-muted:         #948B7C;

    --cv-bg:            #171512;
    --cv-surface:       #201E19;
    --cv-surface-2:     #262319;
    --cv-border:        #33302A;
    --cv-border-strong: #423E36;
    --cv-dot:           #2A2721;

    --cv-shadow:      0 1px 2px rgba(0,0,0,.4), 0 18px 40px -16px rgba(0,0,0,.6);
    --cv-shadow-sm:   0 1px 2px rgba(0,0,0,.4), 0 10px 24px -14px rgba(0,0,0,.55);
  }
}
:root[data-theme="dark"] {
  --cv-orange:        #F26B1F;
  --cv-orange-hover:  #FF7D33;
  --cv-orange-ink:    #F8935A;
  --cv-orange-soft:   #2A1B10;
  --cv-orange-border: #4A2E18;
  --cv-ink:           #F4EFE6;
  --cv-body:          #CEC7BA;
  --cv-muted:         #948B7C;
  --cv-bg:            #171512;
  --cv-surface:       #201E19;
  --cv-surface-2:     #262319;
  --cv-border:        #33302A;
  --cv-border-strong: #423E36;
  --cv-dot:           #2A2721;
  --cv-shadow:      0 1px 2px rgba(0,0,0,.4), 0 18px 40px -16px rgba(0,0,0,.6);
  --cv-shadow-sm:   0 1px 2px rgba(0,0,0,.4), 0 10px 24px -14px rgba(0,0,0,.55);
}

/* ---------------------------------------------------------------- reset */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--cv-font-body);
  font-size: 17px;
  line-height: 1.65;
  color: var(--cv-body);
  background-color: var(--cv-bg);
  background-image: radial-gradient(var(--cv-dot) 1px, transparent 1.6px);
  background-size: 22px 22px;
  background-position: -11px -11px;
  -webkit-font-smoothing: antialiased;
}
h1, h2, h3, h4 {
  font-family: var(--cv-font-display);
  color: var(--cv-ink);
  line-height: 1.12;
  letter-spacing: -0.02em;
  margin: 0 0 .5em;
  font-weight: 700;
}
p { margin: 0 0 1em; }
a { color: var(--cv-orange-ink); text-underline-offset: 3px; }
strong { color: var(--cv-ink); font-weight: 600; }
img, svg { max-width: 100%; }
[hidden] { display: none !important; }

.accent {
  font-family: var(--cv-font-accent);
  font-style: italic;
  font-weight: 600;
  color: var(--cv-orange);
  letter-spacing: 0;
}
.dot { color: var(--cv-orange); }

/* ------------------------------------------------------------- layout */
.wrap { max-width: var(--cv-maxw); margin-inline: auto; padding-inline: 22px; }
.section { padding-block: clamp(44px, 7vw, 84px); }
.section--tint { background: linear-gradient(180deg, transparent, var(--cv-orange-soft) 40%, transparent); }
.stack > * + * { margin-top: 1rem; }
.lead { font-size: 1.12rem; color: var(--cv-body); max-width: 62ch; }
.eyebrow {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--cv-font-ui); font-weight: 600; font-size: .82rem;
  letter-spacing: .04em; text-transform: uppercase;
  color: var(--cv-orange-ink);
  background: var(--cv-orange-soft);
  border: 1px solid var(--cv-orange-border);
  padding: 7px 16px; border-radius: var(--cv-radius-pill);
}
.section-head { max-width: 64ch; margin-bottom: 2rem; }
.section-head h2 { font-size: clamp(1.7rem, 3.4vw, 2.4rem); }
.section-num {
  font-family: var(--cv-font-ui); font-weight: 700; font-size: .8rem;
  color: var(--cv-orange); letter-spacing: .1em; display: block; margin-bottom: .6rem;
}

/* ------------------------------------------------------------- header */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in srgb, var(--cv-bg) 88%, transparent);
  backdrop-filter: saturate(140%) blur(8px);
  border-bottom: 1px solid var(--cv-border);
}
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; height: 64px; }
.brand { display: inline-flex; align-items: baseline; text-decoration: none; }
.brand__name {
  font-family: var(--cv-font-display); font-weight: 600; font-size: 1.2rem;
  color: var(--cv-ink);
}
.brand__name .de { font-weight: 500; }
.brand__name .dot { color: var(--cv-orange); }
.header-actions { display: flex; align-items: center; gap: 10px; }

/* --------------------------------------------------------------- hero */
.hero { padding-block: clamp(40px, 8vw, 88px); text-align: center; }
.hero h1 {
  font-size: clamp(2.2rem, 6vw, 3.9rem);
  font-weight: 800;
  margin-inline: auto;
  max-width: 16ch;
}
.hero .lead { margin-inline: auto; text-align: center; }
.hero-cta { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; margin-top: 1.6rem; }
.hero-stats {
  display: flex; gap: clamp(20px, 5vw, 56px); justify-content: center; flex-wrap: wrap;
  margin-top: 2.8rem;
}
.hero-stats div { font-family: var(--cv-font-body); }
.hero-stats b {
  display: block; font-family: var(--cv-font-display); font-weight: 800;
  font-size: 1.9rem; color: var(--cv-ink); letter-spacing: -0.03em;
}
.hero-stats b i { color: var(--cv-orange); font-style: normal; }
.hero-stats span { font-size: .92rem; color: var(--cv-muted); }

/* ------------------------------------------------------------ buttons */
.btn {
  --_bg: var(--cv-orange); --_fg: #fff; --_bd: var(--cv-orange);
  display: inline-flex; align-items: center; gap: 9px;
  font-family: var(--cv-font-ui); font-weight: 600; font-size: .98rem;
  padding: 13px 24px; border-radius: var(--cv-radius-sm);
  background: var(--_bg); color: var(--_fg); border: 1.5px solid var(--_bd);
  text-decoration: none; cursor: pointer; transition: transform .12s ease, background .15s ease, box-shadow .15s ease;
  box-shadow: var(--cv-shadow-sm);
}
.btn:hover { background: var(--cv-orange-hover); border-color: var(--cv-orange-hover); transform: translateY(-1px); }
.btn:active { transform: translateY(0); }
.btn--ghost { --_bg: var(--cv-surface); --_fg: var(--cv-ink); --_bd: var(--cv-border-strong); box-shadow: none; }
.btn--ghost:hover { --_bg: var(--cv-surface-2); background: var(--cv-surface-2); border-color: var(--cv-border-strong); }
.btn--sm { padding: 8px 15px; font-size: .84rem; border-radius: 8px; }
.btn--block { width: 100%; justify-content: center; }
.btn[disabled] { opacity: .5; pointer-events: none; }
.iconbtn {
  display: inline-grid; place-items: center; width: 38px; height: 38px;
  border-radius: 9px; border: 1.5px solid var(--cv-border-strong);
  background: var(--cv-surface); color: var(--cv-ink); cursor: pointer;
  font-family: var(--cv-font-ui); font-weight: 700;
}
.iconbtn:hover { background: var(--cv-surface-2); }

/* --------------------------------------------------------------- grid cards */
.cards { display: grid; gap: 18px; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); }
.card {
  background: var(--cv-surface); border: 1px solid var(--cv-border);
  border-radius: var(--cv-radius); padding: 22px; box-shadow: var(--cv-shadow-sm);
}
.card h3 { font-size: 1.12rem; }
.card p:last-child { margin-bottom: 0; }
.card__tag {
  font-family: var(--cv-font-ui); font-weight: 700; font-size: .74rem;
  letter-spacing: .08em; text-transform: uppercase; color: var(--cv-orange-ink);
}

/* compare table: ICP x Persona x Público-alvo */
.compare { display: grid; gap: 16px; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); }
.compare > div {
  border: 1px solid var(--cv-border); border-radius: var(--cv-radius);
  background: var(--cv-surface); padding: 20px;
}
.compare h4 { font-size: 1rem; margin-bottom: .35em; }
.compare .k { font-family: var(--cv-font-ui); font-weight: 700; font-size: .76rem; letter-spacing: .06em; text-transform: uppercase; color: var(--cv-muted); }
.compare p { font-size: .95rem; margin-bottom: .6em; }

/* steps */
.steps { counter-reset: step; display: grid; gap: 14px; }
.steps li {
  list-style: none; position: relative; padding: 18px 20px 18px 62px;
  background: var(--cv-surface); border: 1px solid var(--cv-border); border-radius: var(--cv-radius);
}
.steps li::before {
  counter-increment: step; content: counter(step);
  position: absolute; left: 16px; top: 16px;
  width: 32px; height: 32px; display: grid; place-items: center;
  font-family: var(--cv-font-display); font-weight: 800; font-size: .95rem;
  color: #fff; background: var(--cv-orange); border-radius: 9px;
}
.steps li b { display: block; color: var(--cv-ink); font-family: var(--cv-font-ui); font-weight: 600; margin-bottom: .15em; }
.steps li span { font-size: .95rem; }

/* callout */
.callout {
  border-left: 3px solid var(--cv-orange); background: var(--cv-orange-soft);
  border-radius: 0 var(--cv-radius-sm) var(--cv-radius-sm) 0;
  padding: 16px 20px; font-size: .97rem;
}
.callout b { color: var(--cv-orange-ink); }

/* --------------------------------------------------------------- form */
.form-shell {
  background: var(--cv-surface); border: 1px solid var(--cv-border);
  border-radius: var(--cv-radius); box-shadow: var(--cv-shadow);
  padding: clamp(20px, 4vw, 40px);
}
.progress {
  position: sticky; top: 64px; z-index: 20;
  background: var(--cv-surface); border: 1px solid var(--cv-border);
  border-radius: var(--cv-radius-pill); padding: 6px 8px;
  display: flex; align-items: center; gap: 12px; margin-bottom: 24px;
  box-shadow: var(--cv-shadow-sm);
}
.progress__bar { flex: 1; height: 8px; border-radius: 999px; background: var(--cv-surface-2); overflow: hidden; }
.progress__bar i { display: block; height: 100%; width: 0%; background: var(--cv-orange); transition: width .3s ease; }
.progress__txt { font-family: var(--cv-font-ui); font-weight: 600; font-size: .82rem; color: var(--cv-muted); white-space: nowrap; padding-right: 8px; }

fieldset { border: 0; padding: 0; margin: 0 0 34px; }
fieldset:last-of-type { margin-bottom: 0; }
legend {
  font-family: var(--cv-font-display); font-weight: 700; font-size: 1.15rem;
  color: var(--cv-ink); padding: 0; margin-bottom: 4px;
  display: flex; align-items: baseline; gap: 10px;
}
legend .legend-num {
  font-family: var(--cv-font-ui); font-weight: 700; font-size: .8rem;
  color: #fff; background: var(--cv-ink); border-radius: 6px; padding: 2px 8px;
}
.fieldset-hint { color: var(--cv-muted); font-size: .92rem; margin-bottom: 18px; max-width: 60ch; }

.grid-2 { display: grid; gap: 16px 20px; grid-template-columns: 1fr 1fr; }
.grid-2 .col-span { grid-column: 1 / -1; }

.field { display: flex; flex-direction: column; gap: 6px; margin-bottom: 16px; }
.field:last-child { margin-bottom: 0; }
.field > label {
  font-family: var(--cv-font-ui); font-weight: 600; font-size: .9rem; color: var(--cv-ink);
}
.field .req { color: var(--cv-orange); }
.field .help { font-size: .82rem; color: var(--cv-muted); line-height: 1.5; }
.field .ex { font-size: .82rem; color: var(--cv-muted); font-style: italic; }

input[type="text"], input[type="email"], input[type="number"], textarea, select {
  font-family: var(--cv-font-body); font-size: 1rem; color: var(--cv-ink);
  background: var(--cv-surface-2); border: 1.5px solid var(--cv-border-strong);
  border-radius: var(--cv-radius-sm); padding: 11px 14px; width: 100%;
  transition: border-color .15s ease, box-shadow .15s ease, background .15s ease;
}
textarea { resize: vertical; min-height: 84px; line-height: 1.55; }
input:focus, textarea:focus, select:focus {
  outline: none; border-color: var(--cv-orange);
  background: var(--cv-surface);
  box-shadow: 0 0 0 4px color-mix(in srgb, var(--cv-orange) 18%, transparent);
}
input::placeholder, textarea::placeholder { color: var(--cv-muted); opacity: .8; }
select {
  appearance: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='14' viewBox='0 0 24 24' fill='none' stroke='%238A8175' stroke-width='3' stroke-linecap='round'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E");
  background-repeat: no-repeat; background-position: right 14px center;
  padding-right: 38px;
}
.field.invalid input, .field.invalid textarea, .field.invalid select { border-color: var(--cv-danger); }
.field .err { color: var(--cv-danger); font-size: .8rem; font-weight: 600; font-family: var(--cv-font-ui); display: none; }
.field.invalid .err { display: block; }

.form-actions {
  display: flex; flex-wrap: wrap; gap: 12px; align-items: center;
  margin-top: 30px; padding-top: 24px; border-top: 1px solid var(--cv-border);
}
.form-actions .spacer { flex: 1; }
.autosave-note { font-size: .8rem; color: var(--cv-muted); font-family: var(--cv-font-ui); }

/* --------------------------------------------------------- playbook output */
.result { scroll-margin-top: 80px; }
.result-head {
  display: flex; flex-wrap: wrap; gap: 14px; align-items: flex-start; justify-content: space-between;
  margin-bottom: 24px;
}
.result-head h2 { font-size: clamp(1.6rem, 3.6vw, 2.3rem); margin-bottom: .2em; }
.result-tools { display: flex; flex-wrap: wrap; gap: 8px; }

.pb-summary {
  background: var(--cv-ink); color: #F4EFE6;
  border-radius: var(--cv-radius); padding: 24px 26px; margin-bottom: 22px;
}
.pb-summary h3 { color: #fff; font-size: 1.15rem; }
.pb-summary .accent { color: var(--cv-orange-ink); }
:root[data-theme="dark"] .pb-summary, :root:not([data-theme="light"]) .pb-summary { border: 1px solid var(--cv-border); }
.pb-summary p { margin-bottom: .5em; color: #DED8CC; font-size: .98rem; }
.pb-summary .pb-oneliner { font-size: 1.08rem; color: #fff; }
.pb-tags { display: flex; flex-wrap: wrap; gap: 7px; margin-top: 12px; }
.pb-tags span {
  font-family: var(--cv-font-ui); font-weight: 600; font-size: .78rem;
  background: rgba(255,255,255,.1); color: #F4EFE6; padding: 4px 11px; border-radius: 999px;
}

.pb-block {
  border: 1px solid var(--cv-border); border-radius: var(--cv-radius);
  background: var(--cv-surface); margin-bottom: 16px; overflow: hidden;
}
.pb-block > summary {
  list-style: none; cursor: pointer; padding: 18px 22px;
  display: flex; align-items: center; gap: 14px;
  font-family: var(--cv-font-display); font-weight: 700; font-size: 1.12rem; color: var(--cv-ink);
}
.pb-block > summary::-webkit-details-marker { display: none; }
.pb-block > summary .pb-ico {
  width: 34px; height: 34px; flex: none; display: grid; place-items: center;
  border-radius: 9px; background: var(--cv-orange-soft); color: var(--cv-orange-ink);
  font-size: 1.1rem;
}
.pb-block > summary .chev { margin-left: auto; transition: transform .2s ease; color: var(--cv-muted); }
.pb-block[open] > summary .chev { transform: rotate(180deg); }
.pb-body { padding: 4px 22px 22px; }
.pb-body h4 {
  font-family: var(--cv-font-ui); font-weight: 700; font-size: .82rem; letter-spacing: .05em;
  text-transform: uppercase; color: var(--cv-orange-ink); margin: 20px 0 8px;
}
.pb-body h4:first-child { margin-top: 6px; }
.pb-body ul, .pb-body ol { margin: 0 0 6px; padding-left: 22px; }
.pb-body li { margin-bottom: 6px; font-size: .97rem; }
.pb-body ol li { padding-left: 4px; }
.pb-body p { font-size: .97rem; }
.pb-body .muted { color: var(--cv-muted); font-size: .88rem; }

.snippet {
  position: relative; background: var(--cv-surface-2); border: 1px solid var(--cv-border);
  border-radius: var(--cv-radius-sm); padding: 16px 16px; margin: 8px 0 4px;
  font-family: var(--cv-font-body); font-size: .95rem; white-space: pre-wrap; line-height: 1.6;
}
.snippet .copy {
  position: absolute; top: 8px; right: 8px;
}
.kv { display: grid; grid-template-columns: max-content 1fr; gap: 4px 16px; font-size: .95rem; }
.kv dt { font-family: var(--cv-font-ui); font-weight: 600; color: var(--cv-muted); }
.kv dd { margin: 0; color: var(--cv-ink); }

.checklist { list-style: none; padding: 0; margin: 0; }
.checklist li { padding-left: 28px; position: relative; margin-bottom: 8px; font-size: .96rem; }
.checklist li::before {
  content: ""; position: absolute; left: 0; top: 3px; width: 17px; height: 17px;
  border: 1.5px solid var(--cv-border-strong); border-radius: 5px; background: var(--cv-surface);
}
.checklist.bad li::before { border-color: color-mix(in srgb, var(--cv-danger) 55%, var(--cv-border-strong)); }

/* toast */
.toast {
  position: fixed; left: 50%; bottom: 24px; transform: translateX(-50%) translateY(20px);
  background: var(--cv-ink); color: #fff; font-family: var(--cv-font-ui); font-weight: 600; font-size: .9rem;
  padding: 12px 20px; border-radius: var(--cv-radius-pill); box-shadow: var(--cv-shadow);
  opacity: 0; pointer-events: none; transition: opacity .2s ease, transform .2s ease; z-index: 100;
}
.toast.show { opacity: 1; transform: translateX(-50%) translateY(0); }

/* footer */
.site-footer {
  border-top: 1px solid var(--cv-border); margin-top: 40px;
  padding-block: 30px; font-size: .88rem; color: var(--cv-muted);
}
.site-footer .wrap { display: flex; flex-wrap: wrap; gap: 10px; justify-content: space-between; align-items: center; }
.site-footer a { color: var(--cv-muted); }

/* --------------------------------------------------------------- responsive */
@media (max-width: 720px) {
  body { font-size: 16px; }
  .grid-2 { grid-template-columns: 1fr; }
  .progress { top: 60px; }
  .site-header .wrap { height: 60px; }
  .header-actions .btn { display: none; }
  .result-head { flex-direction: column; }
}

/* --------------------------------------------------------------- print */
@media print {
  .site-header, .site-footer, .hero, #intro, #metodo, #faq, #form-section > .section-head,
  .progress, .form-shell, .result-tools, .toast, .theme-toggle { display: none !important; }
  body { background: #fff; color: #000; font-size: 12pt; }
  .pb-block, .pb-summary, .card { break-inside: avoid; box-shadow: none; }
  .pb-block { border-color: #bbb; }
  .pb-block > summary .chev { display: none; }
  .pb-body { display: block !important; }
  .snippet .copy { display: none; }
  a { color: #000; text-decoration: none; }
}
